Friday, January 25, 2013

Are good photographs the key to selling your real estate property online?

You must have been familiar with the proverb “a picture's worth more than a thousand words”. Photos, when incorporated in websites or newspapers change the total worth of the news or the content as visitors or readers feel more interested in reading something when it is supported by an image. Similarly, if you have a website and you want to boost the sales of your company online, you should integrate some good photographs that are professionally presented. If things look shabby and unprofessional, not only will the buyers find the property to be unappealing, but also associate you and your company with unprofessionalism. According to a Realtor's Association survey, it has been revealed that when it comes to the online features that most visitors consider, 85% of them cited pictures or images, 80% cited a Will you go for article exchange ?detailed representation of the real estate property and 55% cited virtual tours. As the real estate buyers begin to search and narrow down their search, the key enticing element is certainly real estate photographs. The listings that you have in your website might have to be visually enticing and also of superior quality. The size of the photo that is being used in your real estate website is very important. The shots should be large to display the details of the room easily be visible. On the other hand, while it should show the intricate details of the room, it must also be small enough so that it gets loaded within few seconds. It is often seen that online visitors waver away from the websites that have a high loading time. The internet users are usually accustomed with pictures getting clear within seconds and if your real estate website is not able to do that, you may lose traffic very soon. The second factor that you need to keep in mind is to maintain professionalism as much as possible when you put photographs on your real estate website. There are many good digital cameras that can perform this job well. You must invest your dollars in getting yourself a good digital camera and use the camera with wide angle lens. Get a hot shoe attachment as this will work best while shooting the pictures of your real estate photo. Now that you have the best camera to take your real estate photograph, you have to determine the purpose of adding the photo. Sometimes, staging rooms with the best things can often be helpful to grab the attention of the highest number of eyeballs but you must take care that you do not focus all attention to the furniture or the decoration of the house. Focus more on the architecture, design and space of the room. Remember that the front exterior shot is the most important featured image of your real estate website. Make sure that the exterior shot is strong enough so that it communicates in a better way to the online visitors and gives them a clear idea of what they're going to purchase. Therefore, real estate photography is of utmost importance if you have a website that caters to the needs of the prospective homebuyers. Follow the tips mentioned above so that you can grab the awareness of most online visitors and thereby boost profit.

Sunday, August 28, 2011

What Ever Happened To The Art of Black & White

Gone are the days when photographers used black and white film. The introduction
of color, around thirty to forty years ago, replaced black and white in the glo
bal market, the same has occurred today, with digital replacing color film. Ever
ywhere you go, you see digital cameras and camcorders. The only place you will s
ee black and white film being used almost exclusively is in the area of newspape
r photojournalism. Even some of the worlds best magazines use digital photograph
s. An Internet search is about the only other place you will find people using B
&W, or by visiting the local art galleries and museums. There are very few B&W p
hotographers left. But I guess that's progress.
What happened? Most of the great B&W photographers, including American photograp
her Ansel Adams, French photographer Eugene Atget, British photographer and Bill
Brandt, have died, leaving just their legacies. Today, people have realized the
ease of digital, thus making B&W a lost art. Gone are the days of the real phot
ographers, when you had set up the shot properly the first time, to keep from wa
sting film. Digital allows you to shoot the same shot over and over, until you g
et it right.
For those of us who can, remember back before digital and computers, when all yo
u could buy were film cameras, and had to use darkrooms to develop your negative
s and print that great photograph you had just taken? This was photographic art,
setting the timer on the enlarger for the proper exposure time, dodging this ar
ea, or burning that area to produce that award winning photograph. I can remembe
r when I couldn't wait to get into the darkroom. Some of the most memorable mome
nts in my freelance career, were the times I did print work. Now it's almost imp
ossible to find anyone who uses a darkroom or knows the art in using one. Alas,
those were the days.
One last question to ponder: Do you know what the four basic fundamental concept
s of photography are, the ones that allowed us to take those award winning photo
graphs without wasting film, the ones that enable us to spot the snapshots? Well
if you don't, they are lighting, exposure, composition, and camera angle. These
four basic fundamentals were essential back in those days and they are still a
vital part of photography today. By knowing how to use these fundamentals, you c
an drastically improve your photographic ability. To find out more about the wor
ld of photography, search the Internet site www.photography.com, or www.mastersof-
photography.com to find out more on some of the greatest photographers that e
ver lived.